The technology beneath the
business of sport.
One specialist platform engineered around the athlete and the institutions that run sport. Cortex underwrites credit, scores investment risk, structures wealth, and prices the operations of teams, stadiums, and sports private equity against signals mainstream finance was never built to read.
Where mainstream finance stops, specialist tech starts.
Eighty years of standardised finance. Salaried W-2 income, residential collateral, listed-equity volatility, generic deal templates. Sport is none of those, which is why athletes, teams, stadium operators, and allocators have been served end to end by institutions designed for everyone else.
Built for the
salaried world.
Models calibrated for steady payroll, W-2 history, residential collateral, and listed-equity volatility. Good at what they were built for. Sport falls outside every assumption.
Contracted and
time-bound.
Guaranteed contracts in a five-to-fifteen year window. Capital priced against transfer windows, league cap mechanics, and media-rights cycles, not monthly cashflow.
A platform
purpose-built.
Cortex models contracts, league economics, transfer-fee dynamics, and stadium cashflow at a scale no analyst pool can match. Built inside IMS Labs, operated by ISC.
Specialist underwriting, across the entire sports economy.
Cortex is the AI engine behind ISC. Built around the athlete first, with institutional surfaces for the teams, stadiums, and allocators that move sport.
For Athletes · Four pillars
A complete financial home, built around the athlete.
Athlete Credit, Investment Management, Player Care, and Wealth Management.
Contract-aware
credit modelling.
Cortex parses contract structures, brand-value velocity, and league cap mechanics in real time, scoring decisions in 90 minutes against 2,800+ origination deals.
Algorithmic
opportunity scoring.
AI risk profiling and curation across VC, PE, digital assets, and sports-and-media, matched to athlete liquidity, timeline, and goals through Cortex.
AI-augmented
care signals.
Privacy-preserving data architecture across the dimensions of an athletic life. Proactive AI signals surface risks across health, security, branding, and lifestyle.
Multi-jurisdictional
modelling engine.
Tax, estate, and liquidity engine that simulates structures across jurisdictions, contracts, and time. Active modelling of signing bonuses, FX, and short-duration positions.
For Institutions · Two surfaces
Capital for the global operations
of sport.
Team and stadium financing, plus Sports PE co-investment for the institutional allocator.
of sport.
Cortex pricing for
infrastructure debt.
Stadium debt scored against media-rights cycles and venue-utilisation models. Transfer-window pricing modelled on player age, contract, and resale curves.
Asset-class
thesis engine.
Cortex-scored thesis framework powered by RASFI, Arctos, and U. Mich Ross signals, packaged into credit opportunities for institutional LPs.
Cortex at the centre.
Three audiences in orbit.
Cortex is not one of the four pillars — it is the engine underneath them. Credit, Player Care, Investments, and Wealth aren't the orbit; they're the use‑cases inside each audience node, contextualised to who is asking.
The career platform.
A financial home built around the contracts, calendar, and life of an athletic career.
- Borrow capacity & timing — underwritten on contracted income, brand value, league cap structures
- Investment-opportunity screening — co-invest alongside the IMS family-office network
- Injury & training risk signal — lifestyle, security, brand, and wellness modelling
- Wealth-structuring scenarios — tax, estate, philanthropy, generational planning
The deal platform.
Teams, leagues, federations, stadium operators, Sports PE firms, and originators with deal flow to validate.
- Deal & structure validation — pressure-tested across sports verticals before capital moves
- Stadium-financing inputs — municipality analysis, cash-flow probability, lease-and-revenue stack
- Capital-stack structuring — debt origination, M&A advisory, public-vs-private mix
- Family-office distribution — direct routing into the IMS Group network
The allocator platform.
Family offices, allocators, and institutional LPs putting capital to work in sport as an asset class.
- Deal-flow screening — 2,800+ deals analysed, $100m+ active weekly pipeline
- Opportunity validation — sport-specific risk and structure pressure-tested before commitment
- Asset-class signal — RASFI 13.1% CAGR, ~0.5x beta, four crisis cycles tested
- Curated alternatives — Sports PE, VC, digital assets, gated allocator deal flow
AI and deep tech, codified into every credit decision
and athlete relationship.
Cortex was built inside IMS Labs, the technology division of IMS Group. Within its architecture sits an agent swarm of underwriting specialists, a fused sport-specific signal layer, and twenty-plus data sources scored as one.
The result is throughput, speed, and cost dynamics no generalist analyst pool can reproduce by hand.
A specialist platform inside an institutional group.
ISC operates as the sports finance arm of IMS Group, the technology and capital house behind Cortex and the wider IMS Labs stack. A specialist balance sheet wrapped in institutional infrastructure.
IMS Labs platform.
A top-tier technology team building the stack that powers finance, global commerce, and supply chains. ISC is the first credit institution operating on top of it, but every component is reusable across the next generation of IMS products.
Family-office network.
Two decades of multi-family-office relationships across the UK, Europe, the Middle East, and Asia. LPs already allocated to sport, ready to co-invest in specialist credit and alternatives that mainstream platforms cannot originate.
The key finance hubs.
New York, London, Hong Kong, and Dubai. The local presence specialist sports finance demands, in the markets where contracted athlete income, stadium debt, and transfer windows actually clear.
Specialist technology for a
specialist asset class.
For institutional clients, family offices, and athletes who want a financial partner that understands the contracts, the calendar, and the cashflows of sport. Conversations are private and arranged through introduction.
Get in touch