IMS Sports Capital

Built for every layer of the business of sport.

An AI-native financial home built around the athlete. Credit, investment management, player care, and wealth management for a sporting career, plus capital for the institutions and investors that back the asset class.

An asset class hiding in plain sight.

Sport pre-dates markets, money, and machines, and the human element at its core is the one thing AI will never replace. That permanence is the deeper reason this asset class compounds: it has grown faster than equities since 1960, kept roughly half the correlation to public markets, and absorbed every shock of the past twenty-five years without a single major league cutting contracted salaries. Yet it has been served, end to end, by financial institutions designed for everyone else.

ISC exists because the contracts that move this industry (player deals, media rights, stadium financing, transfer windows) need a financial partner that understands them. That means specialist analysis, decisions at career velocity, and capital structured to work with sport rather than against it.

Sports
13.1%
US Equities
10.5%
60/40 Portfolio
9.0%
Gold
6.7%
US Bonds
5.8%

CAGR 1960–2024. Sources: Arctos, U. Michigan Ross, Ken French, Robert Shiller. Beta of sport to public markets ~0.5x.

Crisis Resilience

Tested in every shock of the past twenty-five years.

Four moments of structural market stress. Each tested whether sport could absorb a shock the way public markets did. Each became a proof point.

2008-09 / GFC
+9%
NFL salary cap
No league reduced contracted salaries. Franchise values resumed climbing inside 18 months.
2001-02 / Dot-com
+20%
NBA salary cap, 2001-02
Cap rose from $35.5m to $42.5m while the Nasdaq fell 78%. Long-term TV deals insulated league economics from the equity drawdown.
2022-25 / Post-Covid
+113%
Average NBA franchise value
NFL, NBA, NHL paid guaranteed contracts in full. Salary spend back to 2019 levels by 2021.
2022-23 / Rate Hike
$22.4bn
Record salary spend
Fed pushed rates to 5.5%. Sports revenues stayed uncorrelated. NFL cap rose to $279.2m in 2024.

Athlete at the centre.
One platform across credit, care, investments, and wealth.

A single integrated platform of bespoke, tailored services built around the athlete. Four pillars unlock outward from credit through to long-term wealth.

01 · Credit

Capital that values the contracts you've signed, not the credit history a bank wishes you had.

Athlete loans Credit lines Bespoke service
02 · Player Care

Bespoke services across the dimensions that determine an athletic life — the trusted coach behind the contract.

Mental & physical wellness Branding & development Security & lifestyle Relationships
03 · Investments

Tailored access to the institutional deal flow that rarely reaches athletes, opened through a global family-office network.

Sports PE co-invest Private equity Venture capital Digital assets
04 · Wealth

Bespoke tax, structuring, and active management that turns an athletic career into compounding generational wealth.

Tax & structuring Estate & legacy planning Liquidity management Philanthropy

Specialist analysis at
the speed of sport.

Three things separate ISC from a generic bank or a generic alternatives platform. Together they are the operating model of a specialist sports financial institution.

01 · AI-Native

Cortex analysis engine.

Built inside IMS Labs. Scores sports cases in 90 minutes against contracted income, brand value, and league cap structures, not generic FICO templates.

02 · Specialist

Sport-specific analysis.

Both credit underwriting and investment analysis, modelled the way sport actually behaves. Capital priced and opportunities screened on what's under contract.

03 · Networked

The IMS Group network.

Backed by IMS Group's $100m+ engineering investment, multi-family-office relationships, and presence across the key finance hubs. A specialist balance sheet wrapped in institutional infrastructure.

90min
Credit decisions
$100m+
Weekly pipeline
2,800+
Deals analysed
4
Finance hubs

Pick your way in.

Whether you're an athlete, an institution running the game, or an investor allocating to it — ISC is built around a different relationship with each. Choose the door that's yours.

— Technology

Sport finally gets a credit model
that understands it.

Cortex is the AI underwriting engine ISC built to model what mainstream finance does not. Guaranteed-money structure, transfer-window risk, league cap mechanics, brand-value velocity. Signals no analyst pool can process at scale, scored by a system designed for them.

01 · Contracts

Guaranteed-money structure.

Performance kickers, signing bonuses, league cap mechanics, and tax structures across NBA, NFL, MLB, NHL, and the European football pyramid. Modelled the way agents and clubs actually think about them.

02 · Windows

The calendar that moves capital.

Transfer windows, draft windows, off-season planning, media-rights cycles. Capital priced against the timeline that actually matters in sport, not the standardised cadence of a retail bank.

03 · Brand

Endorsement & post-career income.

Endorsement schedules, social value, residual rights, and post-career trajectory. Athlete creditworthiness extended beyond the playing contract, the income most banks refuse to touch.

— Get in touch

Capital that understands
the business of sport.

Conversations are private and arranged through your agent, family office, or institution. Decisions in 90 minutes, not 9 weeks. We work with athletes, teams, sponsors, and allocators who need a financial home built for sport.