Built for every layer of the business of sport.
An AI-native financial home built around the athlete. Credit, investment management, player care, and wealth management for a sporting career, plus capital for the institutions and investors that back the asset class.
An asset class hiding in plain sight.
Sport pre-dates markets, money, and machines, and the human element at its core is the one thing AI will never replace. That permanence is the deeper reason this asset class compounds: it has grown faster than equities since 1960, kept roughly half the correlation to public markets, and absorbed every shock of the past twenty-five years without a single major league cutting contracted salaries. Yet it has been served, end to end, by financial institutions designed for everyone else.
ISC exists because the contracts that move this industry (player deals, media rights, stadium financing, transfer windows) need a financial partner that understands them. That means specialist analysis, decisions at career velocity, and capital structured to work with sport rather than against it.
CAGR 1960–2024. Sources: Arctos, U. Michigan Ross, Ken French, Robert Shiller. Beta of sport to public markets ~0.5x.
Tested in every shock of the past twenty-five years.
Four moments of structural market stress. Each tested whether sport could absorb a shock the way public markets did. Each became a proof point.
Athlete at the centre.
One platform across credit, care, investments, and wealth.
A single integrated platform of bespoke, tailored services built around the athlete. Four pillars unlock outward from credit through to long-term wealth.
Credit
- Tailored $500k — $6m loans
- Bespoke credit lines
- Contract-based underwriting
Care
- Bespoke health & wellness
- Personal branding & development
- Tailored security & lifestyle
Investments
- Tailored sports PE co-invest
- IMS family-office network access
- Curated VC, PE, digital assets
Management
- Bespoke tax & estate structuring
- Generational wealth planning
- Active liquidity management
Capital that values the contracts you've signed, not the credit history a bank wishes you had.
Bespoke services across the dimensions that determine an athletic life — the trusted coach behind the contract.
Tailored access to the institutional deal flow that rarely reaches athletes, opened through a global family-office network.
Bespoke tax, structuring, and active management that turns an athletic career into compounding generational wealth.
Specialist analysis at
the speed of sport.
Three things separate ISC from a generic bank or a generic alternatives platform. Together they are the operating model of a specialist sports financial institution.
Cortex analysis engine.
Built inside IMS Labs. Scores sports cases in 90 minutes against contracted income, brand value, and league cap structures, not generic FICO templates.
Sport-specific analysis.
Both credit underwriting and investment analysis, modelled the way sport actually behaves. Capital priced and opportunities screened on what's under contract.
The IMS Group network.
Backed by IMS Group's $100m+ engineering investment, multi-family-office relationships, and presence across the key finance hubs. A specialist balance sheet wrapped in institutional infrastructure.
Pick your way in.
Whether you're an athlete, an institution running the game, or an investor allocating to it — ISC is built around a different relationship with each. Choose the door that's yours.
The world's first ‘neobank’ with the athlete at the centre of every decision.
Credit, investment management, player care, and wealth management designed around the contracts, the calendar, and the life of an athletic career. Credit decisions in 90 minutes.
Athlete credit.
$500k–$6m loans and credit lines underwritten on contracted income, brand value, and league cap structures.
Investment management.
Co-invest alongside the IMS family-office network in VC, PE, digital assets, public equity, and sports-and-media opportunities. Limited tickets, competitive fees.
Player care.
Mental and physical wellness, personal and professional development, security and risk, relationships, and lifestyle. The trusted coach behind the contract.
Wealth management.
Tax structuring across jurisdictions, estate and legacy planning, philanthropy, and active management of signing bonuses and liquidity.
Submit through your agent or family office.
Contracts, schedules, and brand value reviewed against league-specific analysis models.
Quick yes,
constructive nos.
With our technology, approvals move fast when the case is there. Declines come back with the reasons mainstream lenders never give you.
Capital deployed when you need it.
Aligned to draft windows, transfer windows, and off-season planning windows that don't wait.
Built for the
institutions of sport.
Teams, leagues, federations, stadium operators, and Sports PE firms operate against sport-specific cashflows. ISC structures capital that fits.
Stadium & team financing.
Stadium debt, team financing, transfer-window credit, and media rights advances structured against league cap rules.
M&A and origination.
Capital-stack structuring, debt origination, and M&A advisory for clubs, federations, and infrastructure operators.
Family-office channel.
Direct routing into IMS Group's family-office network — LPs already allocated to sport, ready to co-invest.
Sport-specific analysis.
Deal validation across sports verticals. Stadium financing modelled end to end — municipality analysis, cash-flow probability scenarios, lease-and-revenue stack, public-vs-private capital mix — alongside cap rules, guaranteed-money clauses, transfer-fee structures, and league economics. Pressure-tested inside Cortex.
A specialist alternative-investment platform inside the most resilient asset class.
Sport has compounded at 13.1% per year since 1960 with roughly half the correlation to public markets. ISC is the specialist origination layer inside that asset class.
Co-investment.
Direct co-invest into franchise, league, and infrastructure deals alongside institutional Sports PE firms.
Specialist origination.
Cortex-underwritten sports credit with $160m+ active pipeline and 2,800+ deals of origination signal.
Curated PE / VC.
Sports-adjacent private equity, venture, and selective public-market opportunities normally gated behind allocator relationships.
Asset-class case.
Backed by RASFI, Arctos, and U. Michigan Ross. Tested across GFC, Dot-com, COVID, and 2022-23 rate hike.
Sport finally gets a credit model
that understands it.
Cortex is the AI underwriting engine ISC built to model what mainstream finance does not. Guaranteed-money structure, transfer-window risk, league cap mechanics, brand-value velocity. Signals no analyst pool can process at scale, scored by a system designed for them.
Guaranteed-money structure.
Performance kickers, signing bonuses, league cap mechanics, and tax structures across NBA, NFL, MLB, NHL, and the European football pyramid. Modelled the way agents and clubs actually think about them.
The calendar that moves capital.
Transfer windows, draft windows, off-season planning, media-rights cycles. Capital priced against the timeline that actually matters in sport, not the standardised cadence of a retail bank.
Endorsement & post-career income.
Endorsement schedules, social value, residual rights, and post-career trajectory. Athlete creditworthiness extended beyond the playing contract, the income most banks refuse to touch.
Capital that understands
the business of sport.
Conversations are private and arranged through your agent, family office, or institution. Decisions in 90 minutes, not 9 weeks. We work with athletes, teams, sponsors, and allocators who need a financial home built for sport.